Purpose
Why It Matters — page 7
93 articles tagged Why It Matters.
The Confidence Gap: Why Callers Trust a Business That Answers
Answering the phone tends to build trust, and trust helps close jobs. Here is the confidence gap.
The First-Time-Caller Test: What Your Phone Says About Your Business
Call your own business like a stranger. What a first-time caller hears is much of what prospects judge.
The Myth That You'll "Catch Up" on Missed Calls Later
Missed calls tend not to wait to be caught up; the caller often moves on. Here is why "later" falls short.
The One-Person Front Desk Problem
One person can't cover the phone all the time. Here is how to cover the gap without hiring.
The Phone Rings Whether You're Ready or Not: Be Ready
You do not control when customers call, only whether you are ready. Waiting tends to mean more missed calls.
The Real Reason Customers Don't Leave Voicemails Anymore
Many of today's customers will skip voicemail and call the next business. Here is why, and what to do.
The Weekend Gap: Why Saturday and Sunday Calls Matter Most
Weekend calls arrive when coverage is thin. The question is whether each caller gets a clear next step.
Thermostat & Smart-Home Calls: The Modern HVAC Inquiries You're Missing
Smart-thermostat and connected-home HVAC questions are leads that can ring out. Here is how to catch them.
Towing & Roadside Referral Calls: Being the Shop They're Sent To
A tow often ends at the shop that answers when they call ahead. Here is how to handle those calls.
Warranty & Extended-Service-Plan Calls Auto Shops Should Answer
"Is this covered, and can you do it?" Here is how to capture those warranty calls and route them.
Warranty & Recall Calls: Keeping Customers Who Call About Their System
Warranty and recall calls are retention moments. Here is how to handle them and keep the customer.
Water-Damage & Insurance Calls: Urgent Plumbing Jobs You Can't Miss
A flood means stress, damage, and a claim; the homeowner needs a plumber now. Here is how to handle it.